Tidart has just earned the prestigious certification as a Meta Business Partner in ad measurement. This achievement was given due to their expertise in utilizing advanced Marketing Mix Modeling (MMM) methodologies to assess and optimize ad campaigns.
This means that Tidart has proven they’re at the top of their game when it comes to measuring how well advertising efforts perform. The MMM approach takes into account multiple channels, along with internal and external factors (think economic variables like inflation), to predict outcomes and offer deep analysis. By crunching these numbers, Tidart helps brands understand which ads are driving real sales and how to fine-tune their marketing budgets for maximum impact.
Being named a Meta Business Partner is no small feat. It places Tidart in an exclusive group of companies that meet Meta’s strict standards for quality and performance. This partnership means Tidart is now recognized for delivering cutting-edge solutions that enhance return on investment (ROI) and boost the overall efficiency of clients’ campaigns.
Antonio Ramírez, Tidart’s CEO, highlighted the importance of this milestone: “Measurement is one of the biggest challenges in today’s digital advertising landscape, especially with the variety of channels and devices that users interact with. Becoming a Meta Business Partner in measurement is the result of our continuous efforts to master advanced tools and overcome these challenges. This recognition strengthens our commitment to giving clients a more comprehensive and accurate view of their campaigns, while also enabling us to offer increasingly personalized services to optimize performance.”
Meta’s Business Partner Program is designed to acknowledge industry leaders who demonstrate exceptional skills in areas like creativity, technology, measurement, and ad strategy. The selection process is rigorous, ensuring that only the best of the best become partners, giving advertisers access to highly skilled experts.
Tidart’s new status as a Meta Business Partner doesn’t just bring prestige. It opens doors to advanced training, specialized technical support, and exclusive tools that will help them continue delivering even more tailored and effective services to their clients.
With this certification, Tidart solidifies its position as a leader in Spain’s indie agency scene and reinforces its commitment to innovation and excellence in digital marketing.
Exciting times ahead for the team at Tidart, and their clients can look forward to even better campaign performance and insights! We are very proud of them! Click here for more information.
