The marketing funnel is a process that identifies the stages a consumer goes through until purchasing a brand’s product or service. Potential customers, who initially…

“Customer Engagement” has become an essential concept for companies that aim not only to attract new customers but to retain them long-term. It refers to…

Choosing the right ad format can be the difference between a successful campaign and one that goes unnoticed. Advertisers have a wide variety of options…

Tidart has just earned the prestigious certification as a Meta Business Partner in ad measurement. This achievement was given due to their expertise in utilizing…

“Being a data scientist is addictive”. That’s how Rocío González, Analyticae’s CEO explains her passion about her job. It’s not always fun, and trying to…

One of the most crucial elements for achieving strong search engine results is keyword optimization. This involves strategically selecting and using words and phrases that…