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Understanding customer mindset to boost Christmas sales
When making a purchase, shoppers adopt different attitudes towards products and brands as key moments of each shopping season approach. While consumers typically exhibit a…
Understand the marketing funnel and adjust your campaigns
The marketing funnel is a process that identifies the stages a consumer goes through until purchasing a brand’s product or service. Potential customers, who initially…
Kimia’s Customer Engagement Guide
“Customer Engagement” has become an essential concept for companies that aim not only to attract new customers but to retain them long-term. It refers to…
The ultimate ad formats guide
Choosing the right ad format can be the difference between a successful campaign and one that goes unnoticed. Advertisers have a wide variety of options…
Tidart becomes Meta Business Partner in MMM measuring!
Tidart has just earned the prestigious certification as a Meta Business Partner in ad measurement. This achievement was given due to their expertise in utilizing…
Meet Rocío González, Analyticae’s CEO
“Being a data scientist is addictive”. That’s how Rocío González, Analyticae’s CEO explains her passion about her job. It’s not always fun, and trying to…