When making a purchase, shoppers adopt different attitudes towards products and brands as key moments of each shopping season approach. While consumers typically exhibit a…

The marketing funnel is a process that identifies the stages a consumer goes through until purchasing a brand’s product or service. Potential customers, who initially…

“Customer Engagement” has become an essential concept for companies that aim not only to attract new customers but to retain them long-term. It refers to…

Choosing the right ad format can be the difference between a successful campaign and one that goes unnoticed. Advertisers have a wide variety of options…

Tidart has just earned the prestigious certification as a Meta Business Partner in ad measurement. This achievement was given due to their expertise in utilizing…

“Being a data scientist is addictive”. That’s how Rocío González, Analyticae’s CEO explains her passion about her job. It’s not always fun, and trying to…