In theory, CRO stands for Conversion Rate Optimization. What CRO in marketing actually means is a set of techniques that aim to optimize conversions. In other words, strategies to increase the number of visitors of a website who convert into registrations or clients.
It is, therefore, a key strategy for online marketing, specifically for inbound marketing, since achieving the best conversion rate of visits to potential clients is the real success of this type of campaign.
The main value that a CRO strategy can bring to an inbound marketing campaign is continuous improvement. Success isn’t achieved in getting many conversions quickly. Instead, a good CRO strategy is one that can be sustained over the long term, leading to the progressive growth of conversion percentage over a long period.
In addition, the improvements obtained by CRO processes enable brands to easier adapt their websites to new market trends, be it in terms of content or design, as well as to whatever new Google requirements might come up, helping brands to climb positions naturally or organically.
So here are a few more things you should know about CRO in marketing.
What is CRO and how is it measured?
The conversion rate, or conversion rate optimization (CRO), is the percentage of users who make a conversion among the unique users who visit a website.
This is how its calculated:
How are CRO in marketing strategies developed?
To develop a strategy, first different tests are performed to identify where the problem in converting is, why it’s happening, and perform other tests, like A/B, to confirm the thesis.
With this information, it’s easier to identify what converts more, and, thus, fine-tune content, promotions, or even brand presentation, all to improve conversions of inbound strategies carried out.
Advantages of CRO campaigns
If you still need convincing, here are the main benefits that a CRO in marketing strategies can bring you:
- Get more clients without the need to increase investment in paid advertising to increase web traffic.
- Improve the return on investment (ROI)
- Directly increase sales revenue
The most important thing in a CRO strategy to improve the conversion rate is to know very well all the elements that are at stake and then analyze them to apply the best course of action based on solid arguments.
At Tidart, they are experts in reaching customers and re-impacting them at any stage of the sales funnel, transforming visits into clients. In addition, they have the best ad hoc measurement tools, analyzing and compiling all the necessary information for you to achieve the best results. Click here to learn more.
