If there’s one thing developing faster than ever right now, it is, without question, the digital world. People use the Internet and social media for everything, every single day. So much so, that words like Metaverse, Search Engine, engagement, and viral are now known by almost everyone. That’s why brands are companies are investing more and more in getting themselves known and consolidating their businesses in the digital world.
Designing digital marketing strategies have become a must. And here’s where digital marketing agencies come into play. These companies can help businesses establish their campaigns and products in search engines, feeds, and even business profiles in apps like Instagram or LinkedIn. More so, a good marketing plan can lead to a brand becoming viral in a matter of hours, bursting the performance of any business into new heights.
But not all digital marketing agencies are the same. If a business selects the right agency for them, the sky may be the limit, but, if not, that can quickly translate into a waste of time, resources and, lastly, money. Due to that, when searching for a media and data agency to manage your campaigns online, there are certain qualities one should look for.
So here are four crucial tips to take into consideration :
- Marketing objectives: Before you even start looking, you must know clearly which are your marketing goals. More so, check every agency to make sure they’re able to help you reach those goals, and that their values are in sync with yours.
- Strategy: Every digital marketing service has their own language, procedure, and strategy: some may focus on SEO positioning, meanwhile others are centered around social media engagement. Decide on an agency that has the best strategy, or the ability and know-how to adapt it, to fit your goals
- Experience and expertise: No novelty here. Take a minute to see if an agency has already worked with the channels you would like to push your campaigns, their years of experience, references, previous clients… anything that can help you detect how trustworthy and effective their service is.
- Technology: Being up to speed in the latest innovations in technology is essential. From data analysis to artificial intelligence, an agency that uses technology in their favor are more likely to ensure your campaigns will be as efficient as possible, ultimately giving you an advantage over other businesses.
- Service: It is critical to know who is at the helm of every digital marketing agency. Technology, obviously, is crucial, but is there a team behind it to support it? Do they care about your business? Do they give you a personalized service? How long do they take to answer messages? Is their reporting personalized or is it automatic? These are important things to take into account when entrusting your campaign management to an agency.
Tidart: digital media and data agency
If you don’t know where to start, here’s a little recommendation that checks all of the previously mentioned boxes.
Tidart is Kimia’s digital media and data agency. They specialize in managing and optimizing different types of campaigns. From performance to branding, focused on SEM or Social positioning, they have years of experience and a dedicated team to create a personalized online data-driven advertising strategy.
Tidart is also a Google Premier Partner, a Google Ads expert, and is one of the top 10 SEM agencies in Spain, to name a few of their achievements. Their long list of important clients, like AirEuropa and Bershka, are a testament to their commitment towards transparency, results, and technology.
Tidart combines machine learning tools and bots to ensure brand safety and brand suitability. Behind the tech, their multidisciplinary team is available to answer any questions in less than 24 hours and provides customized reporting.
To know more about Tidart, check our their web here. Also, don’t forget to follow them on social media.
