Although many advertisers remain reluctant towards programmatic ad buying, this advertising model has become a more attractive alternative to direct buying, especially for Digital Out-Of-Home…

In the fast-paced world of online marketing, constant measurings through different KPIs are essential to let us know what is working and what isn’t in…

“I could work in Kimia all my life”, that’s what Álvaro Salinas, Biddeo’s CTO, emphasizes when talking about his path within the Group.  One of…

Artificial Intelligence is now a part of many aspects of our life (yes, we’re talking about ChatGPT), some of which we might not even realize….

“Merging Tidart with Kimia was probably one of the easiest decisions I’ve ever made. And now I’m the Group’s CINO and work with incredible people…

If there’s one thing developing faster than ever right now, it is, without question, the digital world. People use the Internet and social media for…