Blog
iGen: who are they and what do they want?
The iGen, also known as Generation AI, is a new generation determined not by the year they were born, but by the environment they are…
Generative AI and digital marketing campaigns
We live in an era of unprecedented technological innovation, where Generative Artificial Intelligence (Gen AI) is transforming the way companies interact with their clients. This…
CRO: improve your longterm strategies
In theory, CRO stands for Conversion Rate Optimization. What CRO in marketing actually means is a set of techniques that aim to optimize conversions. In…
How to monetize your blog?
Forecasts for 2024 indicate that the global blog advertising market will reach $53.5 billion by 2024. A well-managed blog can generate significant revenue with the…
Introducing our new DSP, Bidsmind
We are very proud to announce the launch of our own DSP, Bidsmind, which aims to revolutionize the way brands, agencies, and media buyers conduct…
Everything you need to know about ROAS
While ROAS (Return of Ad Spend) is similar to ROI (Return of Investment), ROAS specifically analyzes the cost of an ad campaign, as compared to…
