Blog
Introducing our new DSP, Bidsmind
We are very proud to announce the launch of our own DSP, Bidsmind, which aims to revolutionize the way brands, agencies, and media buyers conduct…
Everything you need to know about ROAS
While ROAS (Return of Ad Spend) is similar to ROI (Return of Investment), ROAS specifically analyzes the cost of an ad campaign, as compared to…
The LAIAKids Awards
Biddeo.io, Kimia Group’s leading video ad tech, celebrated last Thursday (04/04) in Madrid the first edition of the LAIAKids Awards, an event aimed at recognizing…
The complete guide to performance marketing
Companies involved in the e-commerce industry, a saturated and competitive market, make great efforts to stand out from the crowd. Thinking outside the box using…
Marketing Analytics for increasing CLV
According to research conducted by Forbes, Huffington Post, and Marketing Signals, 90% of all ecommerce startups don’t make it past their first 120 days and…
What to expect from AI in 2024
The Artificial Intelligence (AI) landscape is constantly expanding and evolving, anticipating a number of revolutionary changes in various industries throughout 2024. And many of these…
