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Retail Guide: Understand the consumer journey
The consumer behavior we have seen over the past year is not merely a passing trend. While the current tendency of prudence and forethought when…
CRM: the heart of any company’s success
In today’s business world, maintaining a solid relationship with customers is more crucial than ever. Companies that implement a Customer Relationship Management (CRM) system see…
iGen: who are they and what do they want?
The iGen, also known as Generation AI, is a new generation determined not by the year they were born, but by the environment they are…
Generative AI and digital marketing campaigns
We live in an era of unprecedented technological innovation, where Generative Artificial Intelligence (Gen AI) is transforming the way companies interact with their clients. This…
CRO: improve your longterm strategies
In theory, CRO stands for Conversion Rate Optimization. What CRO in marketing actually means is a set of techniques that aim to optimize conversions. In…
How to monetize your blog?
Forecasts for 2024 indicate that the global blog advertising market will reach $53.5 billion by 2024. A well-managed blog can generate significant revenue with the…
