Blog
Meet Rocío González, Analyticae’s CEO
“Being a data scientist is addictive”. That’s how Rocío González, Analyticae’s CEO explains her passion about her job. It’s not always fun, and trying to…
6 steps for keyword optimization
One of the most crucial elements for achieving strong search engine results is keyword optimization. This involves strategically selecting and using words and phrases that…
Retail Guide: Understand the consumer journey
The consumer behavior we have seen over the past year is not merely a passing trend. While the current tendency of prudence and forethought when…
CRM: the heart of any company’s success
In today’s business world, maintaining a solid relationship with customers is more crucial than ever. Companies that implement a Customer Relationship Management (CRM) system see…
iGen: who are they and what do they want?
The iGen, also known as Generation AI, is a new generation determined not by the year they were born, but by the environment they are…
Generative AI and digital marketing campaigns
We live in an era of unprecedented technological innovation, where Generative Artificial Intelligence (Gen AI) is transforming the way companies interact with their clients. This…