When the Internet was first introduced to society in the 1990s, it was never intended as an advertising medium, but rather as a tool for…

The world of digital marketing is a competitive arena where standing out is essential. One of the concepts that has been gaining more and more…

Although many advertisers remain reluctant towards programmatic ad buying, this advertising model has become a more attractive alternative to direct buying, especially for Digital Out-Of-Home…

In the fast-paced world of online marketing, constant measurings through different KPIs are essential to let us know what is working and what isn’t in…

“I could work in Kimia all my life”, that’s what Álvaro Salinas, Biddeo’s CTO, emphasizes when talking about his path within the Group.  One of…

Artificial Intelligence is now a part of many aspects of our life (yes, we’re talking about ChatGPT), some of which we might not even realize….