Industrialization and urbanization have played a key role in the popularization of Christmas as a commercial holiday. As industrialization took place, people’s wealth and purchasing…

Ad buying and selling platforms heralded a transformative era, democratizing access to online advertising and speeding up campaigns processes. The ability to reach the right…

Black Friday, celebrated on the last Friday of November, has become a global phenomenon that marks the beginning of the holiday shopping season. Originated in…

We proudly announce that Kimia Group has taken another step towards innovation: we’ve acquired Analyticae, a company specialized in Data Science and Big Data. The…

When the Internet was first introduced to society in the 1990s, it was never intended as an advertising medium, but rather as a tool for…

The world of digital marketing is a competitive arena where standing out is essential. One of the concepts that has been gaining more and more…