As 2024 begins, the media and advertising landscape continues to change, but we’ve compiled some of the main advertising trends to watch out for this…

With the development of the Internet and digital environments, marketing has changed significantly due to the emergence of a key factor: data from interactions between…

Industrialization and urbanization have played a key role in the popularization of Christmas as a commercial holiday. As industrialization took place, people’s wealth and purchasing…

Ad buying and selling platforms heralded a transformative era, democratizing access to online advertising and speeding up campaigns processes. The ability to reach the right…

Black Friday, celebrated on the last Friday of November, has become a global phenomenon that marks the beginning of the holiday shopping season. Originated in…

We proudly announce that Kimia Group has taken another step towards innovation: we’ve acquired Analyticae, a company specialized in Data Science and Big Data. The…