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Marketing Analytics for increasing CLV
According to research conducted by Forbes, Huffington Post, and Marketing Signals, 90% of all ecommerce startups don’t make it past their first 120 days and…
What to expect from AI in 2024
The Artificial Intelligence (AI) landscape is constantly expanding and evolving, anticipating a number of revolutionary changes in various industries throughout 2024. And many of these…
Marketing trends for 2024
As 2024 begins, the media and advertising landscape continues to change, but we’ve compiled some of the main advertising trends to watch out for this…
Data driven marketing: why it is important
With the development of the Internet and digital environments, marketing has changed significantly due to the emergence of a key factor: data from interactions between…
Marketing and the Holiday Season
Industrialization and urbanization have played a key role in the popularization of Christmas as a commercial holiday. As industrialization took place, people’s wealth and purchasing…
DSP marketing vs. SSP
Ad buying and selling platforms heralded a transformative era, democratizing access to online advertising and speeding up campaigns processes. The ability to reach the right…
