We proudly announce that Kimia Group has taken another step towards innovation: we’ve acquired Analyticae, a company specialized in Data Science and Big Data.
The alliance promises to fully leverage the benefits of data science in the online marketing and advertising ecosystem, offering companies a complete and detailed view of their customer lifecycle.
For Kimia’s CEO, Daniel Gómez-Rey, the acquisition shows the Group’s ongoing commitment to delivering cutting-edge solutions for the digital marketing world: “Adding Analyticae to the Group represents a significant step in our growth strategy and will strengthen our market position. In a fast-changing environment such as ours, the ability to analyze and leverage strategic data is essential for success. We are very excited to be able to provide more advanced and customized solutions to our customers.”
Through the acquisition, Kimia Group is in a privileged position to provide exceptional support to its clients in understanding the customer journey. With Analyticae, the goal is to be able to offer services that lead to the construction of stronger and longer lasting relationships between companies and customers in a highly competitive environment. Through Analyticae’s knowledge and technology, we’ll be able to offer even more precise segmentation options, hyper-personalized communications and increase process’ automation when managing marketing campaigns.
“We are excited about this new stage in Analyticae’s journey. By joining Kimia Group, we open up a world of opportunities to transform the way companies leverage data and technology in the digital world. Our Data Science expertise will complement the skills and vision of a group of companies passionate about innovation. Together, we will be able to cover all stages of the customer lifecycle, focusing primarily on loyalty, with the commitment to strengthen long-term relationships and contribute to the continuous evolution of customer management and data-driven decision making. We are determined to take data science to new heights and make a lasting impact in the digital world,” said Rocio González Martinez, CEO of Analyticae.
Kimia Group’s CINO, Carlos Molina, also celebrated the alliance: “From the very first moment we saw in Analyticae’s management team an overwhelming talent and commitment, which made us see that they could be more than just a strategic partner. With this purchase, we will not only boost and provide Analyticae with the necessary resources to help them achieve exponential growth in their current business, but we will also be responsible for promoting those internal group projects in which their contribution will help us make a qualitative leap, either by complementing current services or improving the efficiency of processes.”
For more information about Analyticae, and to hire their services, check out their website here.
